Smartphone World Shaken: ASUS Stops Making Phones & Other Cool Curiosities

The global smartphone industry has just seen a major shake-up — and that’s just the beginning of what’s been happening in mobile tech recently!

ASUS Officially Ends New Smartphone Development

One of the biggest headlines in the phone world this week comes from ASUS. After 23 years of making Android devices, ASUS has announced that it will stop releasing new smartphone models — including its longtime Zenfone series and potentially even ROG gaming phones. The company plans to shift its focus toward AI-powered tech like robots and smart glasses instead of continuing in the crowded phone market.

This is a huge moment because ASUS was one of the few Android brands known for innovative hardware, niche gaming phones, and reliable flagship alternatives. Its exit raises questions: will other smaller players struggle too, or will new manufacturers rise to take its place?

Apple + Google Gemini: A Surprising Collaboration

In other news, rumors and reports are swirling about a game-changing partnership between Apple and Google. According to recent tech wrap-ups, Apple is reportedly incorporating Google’s Gemini AI model to power its future devices and enhance Siri’s intelligence — potentially closing the gap between Apple’s virtual assistant and top AI systems.

If true, this would mark one of the most unusual collaborations between two tech rivals — and may signal that AI integration in phones is becoming the new battleground.

Smartphone Market Trends: Slowdown in Some Regions

Data published in the past week also suggest that India’s smartphone shipments fell slightly in 2025 — a notable trend considering India is one of the world’s largest phone markets.

This modest decline could reflect a maturing market where users hold onto devices longer, or where economic pressures are influencing buying habits. Either way, it shows that growth isn’t guaranteed in every corner of the world.

Why This Matters

Together, these developments show a shifting smartphone landscape:

Some traditional players are reconsidering their role

I is moving from “nice-to-have” to core smartphone value

Market dynamics are evolving globally

For anyone tracking phone trends or working with IMEI registrations, these shifts could have long-term effects — from device popularity to service demand and resale value dynamics.